Season 3, Episode 5: Vicente Pimienta, RUTA™ Method

Vicente Pimienta is a Cuban-born entrepreneur, educator, author, and artificial intelligence strategist whose career has focused on helping people and businesses adapt to technological change. After arriving in Miami at age five and later spending more than three decades in Puerto Rico, he launched his first internet company in 1996 and has since dedicated his work to making emerging technology accessible to entrepreneurs and professionals. As a former Grow with Google Coach for Florida, Pimienta has worked with more than 27,000 small-business owners, helping them navigate digital transformation and the growing role of artificial intelligence. He is the creator of the RUTA™ Cognitive Engine and author of Cómo Hablar con la Inteligencia Artificial, a free book that teaches a structured approach to communicating and working more effectively with AI. Today, his work focuses on helping people move “beyond the chat”—using AI not simply to generate answers, but to strengthen human judgment, automate workflows, and create new opportunities.