Judy Pino is Brand Marketing Strategist and National Spokesperson for The LIBRE Initiative, where she helps shape the organization’s brand narrative, messaging, and audience experience across national campaigns, digital media, and original content. She also hosts Sabor a Freedom, The LIBRE Initiative’s flagship storytelling podcast, celebrating the people, ideas, and experiences that shape Hispanic communities and the American Dream—with a little Spanglish flavor.
An award-winning marketing and communications professional with more than 20 years of experience spanning the nonprofit, government, media, and private sectors, Judy specializes in brand strategy, storytelling, public affairs, and Hispanic outreach. She first joined The LIBRE Initiative in 2012, serving as Communications and Marketing Director until 2017. Before returning to LIBRE in 2023, she directed marketing and media relations for the New Civil Liberties Alliance (NCLA).
A trusted bilingual spokesperson, Judy has appeared in national English- and Spanish-language media, including Fox News, CNN, MSNBC, NewsNation, Univision, Telemundo, the Miami Herald, and other leading outlets. She is also a frequent speaker on branding, storytelling, and Hispanic outreach and serves as an advisor and bilingual spokesperson for Independent Women.
Judy began her media career at age 17 as host of the ABC affiliate WPLG-10 television program By Kids For Kids. She went on to serve as a television reporter, producer, news anchor, and became one of Miami’s youngest television news directors. As anchor for AmericaTeVe, she received a Communicator Award for her reporting from Guantanamo Bay, Cuba.
Her public service includes roles as Hispanic Media Liaison for the U.S. Department of Defense and Executive Producer at the U.S. Environmental Protection Agency, where she earned Aurora and Telly Awards for documentary filmmaking, along with the EPA Gold Medal of Excellence.
Born in Matanzas, Cuba, Judy immigrated to Miami with her family as a child. She earned a Bachelor of Science in Broadcast Journalism and Political Science from the University of Miami and a Master of Science in Marketing from Florida International University.
