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ICYMI: The Washington Post Highlights LIBRE’s “Protecting Prosperity” Campaign to Extend Tax Cuts

Press Release - The LIBRE Initiative

January 15, 2025

Arlington, VA (1/14/25) — Today, the Washington Post published a story on the launch of The LIBRE Initiative’s seven-figure campaign titled “Protecting Prosperity.” 

 

The “Protecting Prosperity” campaign calls on Congress to extend the expiring provisions of Trump’s 2017 Tax Cuts and Jobs Act. The effort includes digital ads, grassroots events, and engagement designed to underscore the importance of maintaining tax cuts to strengthen the economy. The campaign aims to ensure that Latinos—key contributors to the GOP’s 2024 victories—see meaningful policy outcomes.

 

Here are excerpts from the article:

 

“With Republicans holding majorities in both chambers of Congress and Donald Trump days away from returning to the White House, a major right-leaning Latino group is gearing up to spend aggressively to remind Republicans that they need to deliver for one of the groups that helped deliver their 2024 victories: Latinos.”

 

 

“The bottom line is that Latinos are policy outcome-driven. They prioritize results over party loyalty. They want results, and so we need to get those results,Let’s get started on a really good footing here by making sure that we extend the tax cuts. You need that foundation.”

 

 

“In a memo to Republican officials, groups and activists, Libre’s leaders explained that “Republicans would be wrong to interpret this cycle’s electoral wins as a sign that Latinos are now a permanent fixture in their coalition.”

 

 

“The share of Latino voters backing Republicans has fluctuated over the years. For example, George W. Bush won 44 percent of Latino voters in 2004, only for John McCain to win 31 percent of their vote in 2008.”

 

“Trump and Republican lawmakers are already discussing how to pass tax cuts and other of Trump’s legislative priorities.”

 

“Trump campaigned on a promise to extend provisions in his signature 2017 Tax Cuts and Jobs Act that are set to expire at the end of this year. The bill reduced tax rates for all income brackets but concentrated the largest cuts for the wealthiest individuals. If Congress doesn’t take action and the policies expire, it would mean a large tax hike for all individuals.”

 

“It’s a horrible time to raise taxes,” Garza said. “It’s going to increase prices and hurt small businesses and consumers, and especially [families] that are barely getting by from week to week on their paycheck.”

 

“Libre is investing in digital ads, some of which will run on streaming platforms like Hulu and Amazon Prime. It will also be hosting events in swing states and other states where Libre has an on-the-ground presence to ensure Latinos understand the tax cuts and why it’s important to extend them. The group is also looking at potentially doing mail ads to raise awareness as part of the campaign, which is named Protecting Prosperity.”

 

 

 

Read the full article here