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LIBRE Launches 7-figure Campaign to Extend Tax Relief for Middle-Class Families

January 14, 2025

(Arlington, VA) – Today, The LIBRE Initiative, the country’s largest center-right Latino advocacy group, announced plans to launch a seven-figure campaign titled: Protecting Prosperity urging lawmakers to extend tax relief for middle-class families.

This campaign, released in advance of the looming expiration, shows overwhelming consensus among Latino voters that now is not the time to raise taxes. Furthermore, Latinos across party lines view the expiration of the 2017 Tax Cuts and Jobs Act — which reduced taxes among other benefits—as a tax hike that would hurt middle-class families, consumers, small businesses, and the economy.

The campaign will include digital ads, grassroots events, and congressional accountability efforts to ensure that the new Congress will extend tax relief for middle-class families – including millions of Latino families who have expressed opposition to tax hikes.

Sandra Benitez, executive director of The LIBRE Initiative, issued the following statement announcing the campaign:

 “As the country’s largest center-right Latino advocacy group, we are committed to leading the fight to ensure Congress extends critical tax relief for middle-class families. 

 As the results of the most recent election made clear, a growing number of Latinos are rejecting statist and progressive policies while embracing center-right policies like cutting government waste and supporting tax relief to grow our economy.

Our message is simple: raising taxes on middle-class families threatens our community’s prosperity. Full Stop. Through our targeted efforts, we will ensure that lawmakers reject calls to raise taxes and grow the size of government at the expense of middle-class Latino families. We look forward to mobilizing the full weight of our grassroots army of volunteers and activists to protect our prosperity.”

Helder Toste, Federal Affairs Liaison of The LIBRE Initiative, issued the following statement as well: 

“Our community is still trying to recover from the last administration’s record high inflation in large part caused by the admin’s own reckless spending. The last thing Latino families need is the added burden of higher taxes. Extending critical tax relief isn’t just sound economic policy—it’s a lifeline for millions of hardworking families and small businesses who are striving to achieve and maintain the American Dream.

Through the Protecting Prosperity campaign, we are amplifying the voices of Latino families who overwhelmingly agree that now is not the time to raise taxes. This is about protecting opportunity, empowering small businesses, and ensuring that Congress prioritizes the prosperity of the working and middle class. Together, we will work with lawmakers and secure the support our communities deserve.”

Background

In conjunction with Public Opinion Strategies, The LIBRE Initiative recently conducted a poll that found that many Latino voters oppose tax hikes.

 Key findings from the poll:

  • 80% (four in five) of Latino voters say their taxes are too high.
  • 80% (four in five) of Latino voters say it is a bad time to increase taxes.
  • A majority of Latino voters (54%) believe growing the economy is the most effective way to cut the deficit.
  • 40% believe cutting government spending is the most effective way to cut the deficit.
  • 86% of Latino voters overwhelmingly see a tax cut as keeping more of their own money.
  • Independents are likely to say that the government wastes money and that taxes are too high. When asked: “Please write a word or short phrase that comes to mind when you think about taxes.”
  • 14%: waste money/overspend
  • 14% High/too high
  • 6% Robbery/theft
  • 5% Excessive
  • 5% Too Much

Dive in:

  • Across party lines, voters overwhelmingly see Congress doing nothing as a tax increase.
  • Hispanics believe a tax increase would hurt middle-class families, American consumers, small businesses, and the economy.
  • Hispanics (44%) are most likely to say cutting taxes for families did the most to grow the economy.
  • On the combined choice, voters overwhelmingly (65%) believe cutting taxes for American families did the most to grow the economy. Cutting taxes for small businesses is in a distant second (39%).
  • On the informed choice, at least 90% of voters remain opposed to a tax increase.

Zoom Out:

  • 75% of Hispanic voters think the country is off on the wrong track.
  • This sentiment is consistent across party lines.
  • Nearly two-thirds (64%) of voters say the economy is getting worse.
  • Only 12% believe it is improving.
  • 54% of Hispanic voters are most concerned with inflation, economy, and jobs
  • 38% with inflation and 16% with the economy and jobs.

View the entire poll findings here.