For your health care, you deserve a Personal Option.

Illustration promoting personal health care options.

What is personalized health care?

You know what’s best for you and your family. A Personal Option in Health Care respects that.

The Hispanic community- like all Americans – is worried about not being able to afford health care. Far too many Latino families are confronting the challenges of high health care costs, few options and feeling overwhelmed by an incredibly complex healthcare system.

It shouldn’t have to be this way.

By reimagining health care, we can begin to move towards a system where everyone has access to the high-quality health care they need when they need it and at a price they can afford. We can start by removing barriers that are stifling innovation and making it difficult for doctors, scientists, and even patients to make health care more affordable for every single American

Four principles of personal health care

We believe all Americans deserve:

Quality Affordable Insurance

Give Americans like you more health insurance options, so you can choose the most affordable coverage that fits your needs.

Better Access to Trusted Doctors

Remove government barriers, so you can see the doctor you want whenever and however you want.

Price Transparency and Certainty

Put an end to surprise medical bills, so you can make more informed decisions and gain control of your health care spending.

Quality Affordable Insurance

Reform the Food and Drug Administration’s (FDA’s) approval process, so that new drugs get to market faster and at lower cost without sacrificing safety.

How can we fix what’s broken with American health care?

We have some of the best doctors, hospitals, and medical care in the world, yet 70% of Americans think that our health care systern isn’t working. However, they don’t believe the solution is to give government greater control. That’s why we’re proposing a Personal Option in health care. This approach guarantees you the choice and control you want, the affordability you need, the quality you deserve, and all of it from the medical professionals you trust.

What’s wrong with a government-run health care solution?

Some people say the answer is a government takeover of health care (“Medicare for All” or “a public option”). While that “solution” might sound appealing, it cannot guarantee the basic protections people need.

For one, people in countries with government-run, single-payer health care typically endure chronic medical shortages, long waiting lists, and bureaucratic rationing. They include countries like Cuba and Venezuela, where their most vulnerable suffer the most under a government-run system.

Even a “public option,” or a government-run healthcare option among other private health insurance plans would cause tens of millions of Americans to lose their existing health plan and will inevitably lead to a government takeover that means higher costs and less access for everyone. It will make it harder for people to get the care they need when they need it.

Goverment Run Healthcare

Voters care deeply about health care, and here’s what they’re saying:

Voters discussing health care in a circle

Keep What Works

Half of voters want to keep what works in our health care system and fix what’s broken.

Personal is Better Than Public

7 out of 10 voters prefer a Personal Option to a Public Option or Medicare for All.


Nearly 3/4 of voters want the right to choose the healthcare coverage that is right for them.


Americans spend an average of $5,000 a year on out-of-pocket health care costs.

Less Control

69 percent of voters don’t want more government control of health care.


84 percent would like to see the FDA bring Rx drugs to the market faster, increasing competition and lowering costs.

Better for the Family

58% of voters believe a Personal Option would make them and their families better off. And 61% of voters favor more competition to improve health care.

More choice means more control and lower costs.

A Personal Option lets you take charge of you health care.

Personal Option Policy Agenda

Remove Barriers | Empower Patients | Expand Coverage

Health reforms that expand government control, such as “Medicare for All” or a “Public Option,” cannot give Americans what they need and deserve: affordability, dependability, and consumer choice. Instead, policymakers should get behind a Personal Option that reduces costs, and gives Americans control over their care.

Health savings accounts (HSA) are tax-advantaged savings accounts for medical expenses, similar to a 401(k). The money invested in an HSA isn’t taxed so long as it is used for a qualified medical expense. This tax advantage essentially gives HSA holders up to a 37% discount (depending on the holder’s tax bracket) on each out-of-pocket health care purchase.

However, HSAs are only available to people with a federally defined high-deductible health insurance plan — just 10% of Americans. Congress should change the law so that every American who wants an HSA can have access to one.

There is an exciting new type of medical relationship between doctors and patients called Direct Primary Care. DPC is the epitome of personalized health care because in a DPC arrangement, there is no health insurance company involved. Instead, patients pay a flat membership fee to a doctor in exchange for primary care services, preventive services, and drug discounts. It’s like a Netflix subscription to your favorite doctor.

The IRS does not categorize Direct Primary Care fees as a tax-deductible medical expense, and the agency puts onerous limitations on DPC access for certain Americans. Congress should override the IRS when implementing health care reform, so that all Americans can choose to join a DPC and deduct health care costs on their tax returns.

Health Reimbursement Arrangements (HRAs) are employer-funded plans that reimburse workers for their medical expenses. A recent federal regulation allows workers to use funds from their HRA to pay for private, portable health insurance that they can take with them job-to-job. Congress needs to:

  • Shift this regulation into a law so this benefit can’t be taken away.
  • Allow HRAs to be used to buy short-term renewable health insurance plans, which usually cost far less than traditional plans.

Association Health Plans let individuals and businesses band together to buy affordable health insurance coverage at lower group rates. Employers save money, and workers get better health insurance for lower premiums than they would on the Obamacare exchanges. However, the Labor Department regulation that allowed AHPs was blocked by a federal judge. Congress needs to pass a bill to legalize Association Health Plans.

Short-term health insurance can be an affordable solution for those looking for health coverage during transitional periods in their lives. These plans are often 50-80% less expensive than more comprehensive plans, making them ideal for people who don’t want to pay for coverage they don’t need. In many states, these plans are banned or restricted. Congress should act to ensure Americans are allowed access to short-term health insurance options.

Certain brand name prescription drugs cost too much, but we need to make sure we lower their prices in the right way. Government price-fixing won’t work. Economists say it would reduce the number of new drugs, increase costly hospital stays, and have disastrous health impacts. Instead, we should:

  • Promote competition by bringing more generic drugs to market.
  • Allow for the sale of drugs already approved by advanced countries we trust.
  • Reduce seniors’ prescription costs by capping out-of-pocket drug prices and closing coverage gaps.

A more effective FDA would get more life-saving drugs and therapies to people faster — without sacrificing safety. That’s particularly important when you consider it takes 10 years and $3 billion to bring a new drug to market. Many of these new drugs are approved years earlier in other countries, to the detriment of American patients. This causes needless suffering and death. FDA reform means:

  • The FDA should clear for sale drugs and devices that have already been approved by advanced countries we trust, such as Germany, England, and Japan.
  • We should lift the FDA gag rule that prohibits the sharing of valid scientific information with doctors about possible uses for drugs outside the limits of that drug’s labeling — even when the information could be life-saving.
  • We should learn from FDA’s incredible success in speedily approving COVID-19 vaccines in 2020 and make its streamlined “Operation Warp Speed” approach the rule for all drugs rather than the exception. This will reduce costs and save lives.

Telehealth allows patients to report symptoms or visit with a doctor virtually, over a computer or smartphone, instead of having to be in-person. The pandemic dramatically revealed the need for telehealth services, particularly for those living in underserved rural and urban communities.

Studies show that the use of telehealth reduces infection and hospitalization rates and saves money: a true win-win. But telehealth access is often restricted by insurance company rules and government red tape. It’s time to lift outdated telehealth restrictions and spur a digital health revolution that saves lives and money.

State and local “certificate of need” or CON laws are well-named: they’re the biggest “con” in American health care. These unnecessary, harmful laws require hospital systems and other health facilities to get approval from a government agency before they can open or expand their facilities in a given area. Often, just adding a single new bed or MRI machine requires government approval, a process that can add years and thousands of dollars in costs.

In truth, CON laws are never needed and would be viewed as unacceptable in any other market. These laws often give entrenched existing facilities veto power over competitors that might want to come into their area. This restricts patients’ options and keeps costs high. Sadly, more than half the states currently have a CON law on the books. All Certificate of Need laws should be repealed to boost competition and reduce costs for patients.

Nearly 80 million Americans do not have sufficient access to a health care provider. That is because many states won’t allow non-physician providers, such as advanced practice registered nurses and physician assistants, to practice to the full scope of their training; they must work under the supervision of a physician. To increase access to medical care in underserved areas and to reduce costs, states should allow nurse practitioners to independently practice to the full extent of their education and training.

State licensure laws impede the ability of doctors and nurses to care for patients across state lines, including via telehealth. We saw during the pandemic how these laws hindered doctors and nurses from going where they were needed. Removing excessive licensing barriers would greatly improve choice, competition, and quality care options. States should enact reforms to automatically recognize out-of-state health professional licenses. Congress should ensure doctors and nurses are paid for care lawfully delivered across state lines.

In nearly every business, the consumer can see the price up front. Health care, unfortunately, does not operate this way. Prices are often hidden, and costs, even for a routine procedure, can vary wildly without any apparent justification. Unable to shop for value, patients get hit with excessive bills and surprise charges.

The truth is that health care costs will not come down until we have real price transparency. It’s time to put consumers in the driver’s seat, for example, by empowering patients to shop for value using tools like tax-free Health Savings Accounts and Direct Primary Care arrangements. Doing this will incentivize doctors and hospitals to publish, and compete on, their cash-pay prices. And that will mean lower costs and higher quality for all of us.