Latinos, Shifting Toward Trump, Land at the Center of the 2024 Campaign
March 14, 2024
This article has been revised to reflect the following correction: An earlier version of this article misstated how the Biden campaign had spent $25 million on advertising. It was across television, radio, and online platforms, not only radio.
Former President Donald J. Trump’s growing support among Latino voters is threatening to upend the coalition that has delivered victories to Democrats for more than a decade, putting the politically divided group at the center of a tug-of-war that could determine elections across the country.
Polls show that Mr. Trump’s standing with Latino voters has grown since his defeat in 2020, with some surveys finding him winning more than 40 percent of those voters — a level not seen for a Republican in two decades. That strength has Democrats playing defense to maintain the large majority of Latino voters whom they have relied on to win in recent years.
The shift underscores a stark reality of the 2024 election: Neither party can win with white voters alone.
As the fight for both the White House and Congress shifts more squarely to racially diverse states, both parties will need to rely on coalitions that include Black, Asian, and Hispanic voters.