How to help Latino entrepreneurs thrive
September 23, 2025
Latino entrepreneurs are leading the American economy. They’re starting businesses at a breakneck pace, creating jobs, and fueling opportunity in every corner of the country.
Some are opening a family restaurant, others are setting up a professional services business, and some might be opening a tech start-up.
All of these new businesses are part of a Latino entrepreneur boom.
And this boom is just getting started.
Latino entrepreneurs: By the numbers
Across the country, the growing Latino entrepreneur boom is impossible to ignore.
From urban centers to rural towns, they’re creating jobs, generating wealth, and contributing to a more dynamic economy.
The numbers are impressive:
- Latinos own and operate 1 in 4 new small businesses
- Between 2018 and 2023, Latino small businesses saw a 36% increase in revenue.
- Latino entrepreneurs employed almost 3 million Americans in 2024
- They’re generating more than $800 billion for the American economy
Latino entrepreneurs are changing communities everywhere and are a dynamo for the American economy.
The stories behind the Latino entrepreneur boom
Behind every business is a story worth telling.
Take Sergio and Maria Escudero. Fifty years ago, they made a risky decision: They left their lives in Mexico behind and came to America to start from scratch. To build and live their American Dream.
After years of hard work, they saved enough money to start their own business, Q2 Jewelry & Services. After decades of commitment, they’ve become a staple in their town of Gahanna, Ohio.
Then there’s Angelica Betancourt.
She knew her 9-to-5 job wouldn’t be enough to provide for her family, so she set up Qué Mas Pues, her own small business selling Colombian street food.
Like many Latinos, she didn’t play it safe. She made a bold, risky decision and is committed to turning her dreams into reality, creating many jobs for her community.
Angelica and the Escuderos aren’t isolated examples. They’re just two of the millions of Latino entrepreneurs who are stepping up, solving problems, and building futures.
What challenges do Latino entrepreneurs face?
However, Latino entrepreneurs still face many barriers.
Complex regulations, taxes, and bureaucratic red tape can slow down growth or stop it altogether.
Strict regulations governing the sale of safe, non-hazardous foods (also known as “cottage food” laws) are crushing aspiring food entrepreneurs with red tape and burdensome bureaucracy, making it impossible for them to start building their American Dream.
For example, in Arizona, these laws effectively made it illegal for street vendors like Carmen Perez to sell their own tamales. That was until LIBRE led the fight to get government out of the way, so businesses like Carmen’s could thrive.
There are other, less obvious ways in which the government interferes with Latino businesses. Take energy policy, for example.
Confusing government policies make it harder for energy companies to get new projects up and running. As a result, utility bills rise, and the already tight margins for Latino entrepreneurs get even tighter.
These are the barriers that we at LIBRE are breaking down.
Empowering the next generation of Latino entrepreneurs
Keeping the Latino entrepreneur boom alive will be key for the future of the American economy and our community. Latinos are innovating, creating jobs, and building strong foundations for the future of America.
That’s why, at LIBRE, we work every day to ensure that Latino entrepreneurs have the freedom to build, grow, and lead.
We fight for smart tax policy, fewer barriers, and more chances for families to succeed.
If you believe in the power of entrepreneurship …
If you want to see more Latino-owned businesses thrive …
If you’re ready to stand up for freedom and opportunity …