LIBRE Launches “Un Pasito con LIBRE” Campaign Featuring Enrique Santos Ahead of the World Cup and America’s 250th Anniversary

The LIBRE Initiative today announced the launch of “Un Pasito con LIBRE,” a new digital awareness campaign featuring nationally recognized media personality Enrique Santos. The campaign, delivered in both English and Spanish, is part of LIBRE’s broader $1.6 million Hispanic outreach and education initiative promoted through iHeart and Telemundo digital platforms in key Hispanic markets, including Texas, Florida, Georgia, and Pennsylvania, where LIBRE has active chapters.

Inspired by the familiar tune “Un Pasito Tun Tun,” the campaign taps into the shared excitement surrounding the FIFA World Cup and America’s 250^th Anniversary of Independence to invite Latinos to take one small step—their step—with LIBRE to learn more about the values of freedom and opportunity that unite us and make the American Dream possible.

LIBRE’s Executive Director, Sandra Benitez, issued the following statement:

“Hispanic communities deeply value freedom, opportunity, and the ability to build a better future for their families. This campaign unites us in celebrating our culture and our country. As the excitement around the World Cup brings millions of Latinos together and our nation prepares to mark its 250^th anniversary, LIBRE is proud to take this once-in-a-generation moment as an opportunity to encourage greater community engagement and civic awareness of the founding principles that have helped generations of Latinos build better lives and stronger communities in the U.S.”

For more information about The LIBRE Initiative and the “Un Pasito con LIBRE” campaign, visit unpasito.com.

ABOUT LIBRE: The LIBRE Initiative is a non-partisan, non-profit grassroots organization dedicated to empowering the U.S. Hispanic community. We focus on promoting economic freedom, educational opportunities, and a path to prosperity for all. By advocating for policy changes at both the local and national levels, we aim to ensure that the American Dream remains attainable for everyone.