LIBRE Debuts New Ad Featuring Texas Mom Who Helped Advance School Choice Win

ARLINGTON, VA (8/4/26) — The LIBRE Initiative, the nation’s largest center-right Latino organization, released a new bilingual ad highlighting LIBRE’s role in advancing educational freedom in Texas through the story of Nancy Lara, a Rio Grande Valley homeschooling mom who helped advocate for Senate Bill 2. Now using Texas Education Freedom Accounts (TEFAs) to customize her daughters’ education, Nancy represents the opportunities made possible by one of the nation’s most significant school choice victories. Signed by Gov. Greg Abbott in May 2025, SB 2 generated a record 42,000 first-day applications when the program opened in February 2026.  

The ad is part of LIBRE’s $1.8 million “Soy LIBRE” campaign, a multimedia effort reaching Hispanic audiences through digital advertising, streaming platforms, and social media. Aspart of LIBRE’s multiyear celebration of America’s 250th anniversary, the campaign encourages Latinos to embrace and defend the freedoms that make the American Dream possible—including the freedom to choose the education that best meets their children’s needs. 

Jorge Martinez, LIBRE-TX Strategic Director, released this statement: 

“LIBRE has championed educational freedom for Hispanic families across Texas and throughout our chapter states because parents — not bureaucrats — should decide what’s best for their children. Texas SB 2 is our is our biggest educational freedom victory to date, and we’re proud of the role LIBRE played in helping make it possible and ensuring families know how to access   Texas Education Freedom Accounts. That’s what ‘Soy LIBRE’ is all about: standing alongside Latino families as they exercise the freedoms that make the American Dream possible.”  

Since the law’s passage, LIBRE has worked across Texas to educate Hispanic families about Texas Education Freedom Accounts and guide them through the application process. That work continues across LIBRE chapter states across the country, where expanding educational freedom remains a top priority for Hispanic families. Watch the new ad in English and Spanish.  

ABOUT LIBRE:  

The LIBRE Initiative is a nonpartisan, nonprofit grassroots organization dedicated to empowering the U.S. Hispanic community. We focus on promoting economic freedom, educational opportunities, and a path to prosperity for all. By advocating for policy changes at both the local and national levels, we aim to ensure that the American Dream remains attainable for everyone.