Largest Center Right Latino Organization Launches New Ad in $1.5 million Investment Promoting Work Mobilizing Latinos

 The LIBRE Initiative, the nation’s largest center-right Latino organization, has launched a video ad titled “LIBRE Contigo” (LIBRE with You). The video is part of a $1.5 million digital campaign in 2024 and credits LIBRE for its role in the shift amongst Latinos during the 2024 election towards more conservative candidates and conservative policy solutions across the country. 

The Hispanic outreach investment emphasizes LIBRE’s decade-long commitment to advancing policies that help Latino communities thrive including economic freedom, border security, educational freedom, and expanded healthcare choices.  

“This election demonstrated how LIBRE’s state programs and steadfast advocacy for policies empowering Latinos to achieve the American Dream are driving real change within the community. Through this targeted investment, LIBRE seeks to underscore how we have been a trusted partner in helping Latinos thrive in the U.S. for over a decade. As members of the community in 13 states, we deeply understand the pressing issues that matter most to Latino families. LIBRE is incredibly proud to see Latinos mobilize and make their voices heard in support of policies that protect our freedoms and expand opportunities for all.” 

— Judy Pino, Marketing Manager, The LIBRE Initiative

Excerpt from “LIBRE Contigo” 

“We demanded more freedom, more opportunity, and more prosperity. Our voices were heard. Across the country, Latinos said ‘enough’ voting for policies that help them reach the American Dream. Since 2011, The LIBRE Initiative has been the only national grassroots organization engaging Latinos with policy solutions that give us a stronger economy, a secure border, a better education, and more healthcare choices. These are lifechanging policies that help us build a stronger Latino community in these United States. With growing numbers and influence, Latinos are America. The LIBRE Initiative, more than a decade of empowering Latino voices. And we’re just getting started.” 

To learn more about the campaign visit BeLIBRE.org. For media inquiries contact Wadi Gaitan, wgaitan@standtogether.org or Israel Ortega, Iortega@standtogether.org. 

Watch more videos LIBRE video gallery here.