The Washington Reporter & Univision Cover LIBRE’s Latest Digital Ads in Support of Trump Tax Cuts

The LIBRE Initiative, the nation’s largest center-right Latino organization, was covered by the Washington Reporter and Univision Noticias highlighting the urgent need to extend key provisions of the 2017 Tax Cuts and Jobs Act (TCJA). LIBRE’s latest digital ads, covered by the news outlets, emphasize the failure to act could result in serious tax hikes for working families, small businesses, and the Latino community across the country. 

Earlier this year, The LIBRE Initiative launched the “Protect Prosperity” campaign, a seven-figure national effort urging lawmakers to extend tax relief for middle-class families. 

Under this initiative, LIBRE has also launched a $300,000 nationwide ad campaign titled “Let’s Move Forward”, which calls on the U.S. Senate to swiftly act in extending key provisions of the Tax Cuts and Jobs Act (TCJA). 

To read the full article click here. 

These campaigns reflect what’s at stake: the economic well-being of millions of Latino families and entrepreneurs across the country. Extending the TCJA means preserving opportunities for job creation, small business growth, and upward mobility values that matter deeply to the Hispanic community. The time to act is now. Congress must come together to protect prosperity and move our country and our Latino communities forward. 

Excerpt from the Washington Reporter:  

“Senate Republicans scored significant reinforcements in their quest to extend the 2017 Trump tax cuts. The Washington Reporter exclusively obtained the first look at the LIBRE Initiative’s new $250,000 ad campaign that argues that Trump’s tax policies benefit millions of Latinos in America. 

The ad will primarily air in Louisiana, North Carolina, Wisconsin, Kansas, Ohio, Utah, and Idaho. ‘Some in Congress want to raise taxes when over 90 percent of us [Hispanics] are opposed,” the ad warns. “Now is the time to protect the American Dream for Latinos and for all Americans.’ 

Excerpt from Univision Noticias:  

“El Congreso enfrenta una decisión crucial con una fecha clave a final de 2025: dejar que expiren o extender los recortes fiscales aprobados en 2017 bajo la Ley de Recortes de Impuestos y Empleos (TCJA, por sus siglas en inglés). 

De no actuar, millones de contribuyentes en Estados Unidos, incluidas familias de clase media y pequeños negocios, podrían ver aumentos significativos en sus pagos de impuestos a partir de enero de 2026. El impacto sería particularmente fuerte en estados con grandes poblaciones latinas como Florida, Texas y California…” 

To learn more about Protecting Prosperity click here.