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LIBRE Rolls out New Branding Campaign

July 1, 2024

The Libre Initiative, a group affiliated with mega-donor Charles Koch’s political network, is rolling out a new public image and a seven-figure campaign to reach Latinos in seven states.

The group, known for its advocacy of free-market policies in Hispanic communities, launched a new website Monday, along with a video and the official debut of “Sabor a Freedom,” its Spanish-language podcast.

The video podcast had a soft launch in March, with an episode featuring Mexican TV chef Pati Jinich commemorating International Women’s Day.

Jinich, known for her TV show “Pati’s Mexican Table,” discussed her immigrant story while teaching Grajales to make sopa de tortilla.

The podcast, hosted by political analyst Cesar Grajales, won a Viddy award for an episode featuring Dolia Leal, founder of the Ladies in White, a Cuban human rights movement.

Originally Published in The Hill