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Latino Vote Memo: LIBRE’s Daniel Garza and Jose Mallea Issue Warning & Playbook To Democrats and Republicans On The Hispanic Electorate

February 7, 2024

LIBRE Leadership pens Memorandum Outlining a Path for Both Republicans and Democrats Seeking to Gain Support From Latinos

Arlington, VA – The LIBRE Initiative crafted a memo highlighting the challenges that candidates and political parties on both sides of the aisle face. The memo also outlines the path they can carve to successfully court the Latino vote, the fastest-growing voting bloc.

The 7-page memo goes into depth on how progressive policies have left Latinos disillusioned with Democrats and are open to voting for conservative policies and conservative candidates. Similarly, the memo shows that Democrats have an opportunity to win over Latinos despite serious headwinds.Jobs and the economy are at the top of the list of issues Latinos care about.

Read the Entire Memo Here

Here are excerpts from the 7-page memo:
Both parties face significant challenges in earning the support of Latinos. Without deliberate, strategic changes either party may inadvertently yield over support to the opposing party.    Although Democrats have traditionally won majorities of the Latino vote in the past, public polling shows that their once-sizeable numerical advantage is narrowing. In 2024, Democrats must fight voter fatigue, disillusionment with progressive policies, and a deeply unpopular incumbent president. Republicans must increase tactical investments, earlier and more often. It is essential that the GOP show up with a clear vision of how their ideas, mainly related to the economy and job creation, are a better alternative than the progressive policies enacted under the Biden administration and a Democrat-led U.S. Senate.Democrats on the other hand, need to dramatically course correct. They have gone too far left and now resemble the very same lawmakers and government that many Latinos fled in the Americas.…According to the Pew Research Center, about 34.5 million Hispanic Americans were eligible to vote in the 2022 election – a number that is likely to rise in the 2024 election. Additionally, Latinos are “the fastest-growing racial and ethnic group in the U.S. electorate since the last midterm elections.In the critical swing states of Pennsylvania, Georgia, Arizona, Nevada, and Wisconsin – Latino voters could make the difference.

Read the Entire Memo Here

The Libre Initiative is the nations largest center right Latino advocacy group. The organization is committed to uplifting Latinos throughout the country by promoting free market economic policies and limited government.